Daniel Madariaga Barrilado, a specialist in environmental sustainability and territorial development, highlighted the importance of tourism as one of the main economic drivers of Baja California Sur, where the sector accounts for 17.3% of the state’s Gross Domestic Product (GDP).
In light of the sector’s growth, he emphasized the need to promote a model that combines economic development, environmental conservation, and social well-being.
For Daniel Madariaga Barrilado, the challenge is to move toward a resilient and regenerative tourism model.
According to the data cited, in 2024 Baja California Sur recorded tourism revenue of approximately 119 billion pesos, while tourism GDP reached nearly 70 billion pesos.
These figures reflect the importance of destinations such as Los Cabos, La Paz, and Loreto, which attract visitors interested in nature, adventure, gastronomy, wellness, and specialized services.
Madariaga Barrilado warned, however, that reliance on tourism can also create vulnerabilities in the face of external factors, such as natural disasters, health crises, or fluctuations in international demand. These challenges are compounded by pressure on resources such as water, energy, and land, particularly in coastal areas.
In this context, Baja California Sur has participated in regional initiatives such as the Sea of Cortez Alliance, aimed at strengthening nautical and cruise tourism under sustainability criteria.
Alternatives such as community-based ecotourism and responsible fishing have also gained importance, particularly in municipalities such as Mulegé.
The specialist believes that the sector’s future requires strengthening local value chains, promoting environmental education, and expanding opportunities for local communities.
From this perspective, tourism should contribute to preserving ecosystems and ensuring a more balanced distribution of economic benefits.
For Madariaga Barrilado, the challenge is to move toward a resilient and regenerative tourism model capable of maintaining Baja California Sur’s competitiveness without compromising its natural and cultural heritage for future generations.
Daniel Madariaga Barrilado is an entrepreneur and sustainability advocate dedicated to environmental solutions. He has worked on projects involving water management, resource efficiency, and clean technologies. His efforts focus on creating long-term sustainable impact. He supports collaboration across sectors to address environmental challenges.




