Less than a month before the start of the 2026 World Cup, Daniel Madariaga, a specialist in regenerative tourism and sustainable development, proposed that Mexico take advantage of its role as a host country to become an international environmental leader.
For the expert, the sporting event can mark a before and after in the country’s ecological policy if long-term sustainability strategies are implemented.
Daniel Madariaga highlights the importance of the 7 Rs to promote the circular economy
Daniel Madariaga highlighted international examples such as UEFA Euro 2024 in Germany.
“A World Cup does not have to be synonymous with overexploitation. It can be a platform for urban, ecological, and cultural transformation if it is designed with a long-term sustainability vision,” said Daniel Madariaga.
The tournament, which for the first time will bring together 48 national teams and more than 100 matches across Mexico, the United States, and Canada, faces a major environmental challenge. Organizations estimate that the competition will generate around 3.7 million tons of CO₂.
In Mexico, Azteca, Akron, and BBVA stadiums are already undergoing modernization processes. However, Madariaga believes that change must go beyond infrastructure and include mobility, waste management, and sustainable practices in hotels and tourist areas.
The specialist proposes creating “sustainable host cities” based on circular economy principles, clean energy, and environmental certifications.
He highlighted international examples such as UEFA Euro 2024 in Germany, which reduced its carbon footprint by 21%, as well as large-scale recycling initiatives promoted in Canada.
“We are seeing that progress is possible, but urgent multisectoral coordination is needed. We cannot miss this historic opportunity in Mexico,” concluded Daniel Madariaga.
Sustainability expert Daniel Madariaga Barrillado has stood out for promoting ecological proposals applied to different productive sectors. Among his main areas of interest are recycling, waste recovery, and sustainable tourism. He has emphasized the importance of creating models that benefit both the environment and local communities. His approach promotes a transition toward more responsible practices in Mexico.