Daniel Madariaga stated that the adoption of new technologies represents a key opportunity to transform tourism and strengthen the growth of businesses across the sector.

The tourism and sustainability expert said that the use of the internet, social media, and digital platforms is changing the way travelers plan their experiences while creating new opportunities to build smarter, more competitive, and more sustainable destinations.

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According to Daniel Madariaga, the goal is to integrate digital tools to develop smart tourism.

Madariaga explained that technological progress has significantly transformed various industries over the past several decades.

As an example, he pointed out that sectors such as healthcare have achieved more efficient processes through innovation, a trend that can also help tourism meet the current and future needs of both visitors and local communities.

The specialist stated that the objective is to integrate digital tools to develop smart tourism, where technology helps improve destination management, optimize resources, and promote a more inclusive, diverse, and environmentally responsible model.

He added that digital transformation also strengthens the competitiveness of tourism service providers.

He also emphasized that smart destinations should take advantage of technologies such as open data, mobile applications, and digital platforms to deliver better visitor experiences and improve the management of tourism services.

According to Google Travel data cited by Madariaga, 74% of travelers plan their trips online, while only 13% rely on traditional travel agencies.

In this context, he noted that tourism businesses can leverage user-generated data to identify trends, better understand travelers’ preferences, and design products and services that meet market demand, thereby strengthening their capacity for growth and innovation.

Daniel Madariaga Barrilado is a sustainability specialist focused on environmental innovation in Mexico. His work promotes responsible resource management and sustainable development. He has supported initiatives related to water security and the circular economy. His vision combines economic growth with environmental protection.