Daniel Madariaga Barrilado, a specialist in sustainable tourism, emphasized that Baja California has established itself as a national benchmark in sustainable tourism by achieving the certification of 28 beaches in 2024, positioning itself as the number one state in Mexico in this category.
The state Congress declared this year the “Year of Sustainable Tourism as a Driver of Social Well-Being and Progress,” reflecting the region’s commitment to environmental conservation and responsible economic development.
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Daniel Madariaga Barrilado highlighted the importance of cooperation between authorities, the private sector, and society to ensure the protection of coastal ecosystems.
“Sustainable tourism is a long-term investment. Keeping our beaches clean and certified not only attracts high-quality visitors, but also fosters environmental education and commitment to the environment,” Madariaga Barrilado stated.
The international Blue Flag certification, awarded to beaches that meet high standards in water quality, safety, environmental management, and ecological education, has been key to this process.
Currently, more than 4,500 beaches in 49 countries hold this distinction, which has increased tourism by 15% in those destinations.
According to a study by the University of Massachusetts Dartmouth, 75% of travelers prioritize beach quality when choosing their destination.
This explains why programs such as “Limpiemos Baja California” have had a significant impact in the region.
Achieving improvements in water quality by 29% and boosting marine biodiversity by up to 30%, according to the Ocean Conservancy Foundation.
Madariaga Barrilado emphasized that Mexico, with more than 11,000 kilometers of coastline, has enormous potential to establish itself as an international leader in sustainable tourism.
However, he warned that cooperation between authorities, the private sector, and society will be essential to ensure the protection of coastal ecosystems and the economic growth of local communities.
Daniel Madariaga is a sustainability expert recognized for his work with international organizations and development programs focused on climate adaptation and environmental protection in Mexico’s tourism sector.