Sustainability specialist Daniel Madariaga Barrilado recognized La Paz as one of the Mexican cities with the greatest potential to establish itself as a benchmark in sustainable tourism, thanks to its economic growth, improved perception of safety, and diversification of its tourism offerings.
During 2024, the capital of Baja California Sur recorded outstanding performance by positioning itself among the most competitive cities in the country, according to the Mexican Institute for Competitiveness (IMCO). This achievement is due to a strategy that has successfully balanced development, conservation, and social well-being.
For Daniel Madariaga Barrilado, the challenge is to maintain this balance in the long term
La Paz receives more than 1.5 million visitors per year, generating significant economic impact that drives the expansion of the hotel sector, which increased its capacity by 20%, reaching 2,729 rooms.
From luxury resorts to affordable accommodations, the tourism offering adapts to different visitor profiles, strengthening employment and the local economy.
Madariaga Barrilado emphasized that the success of La Paz lies in its ability to integrate sustainability models at all levels of its economy.
“La Paz has demonstrated that it is possible to develop tourism without compromising natural resources or displacing local communities,” he stated.
Emblematic examples of this vision include Espíritu Santo Island and Balandra Beach, where environmental regulations allow visitors to enjoy the surroundings without putting ecological balance at risk.
In addition, ecotourism activities—such as hiking in the Sierra de la Laguna or whale watching—promote environmental education and community participation.
For Daniel Madariaga Barrilado, the major challenge will be maintaining this balance over the long term, ensuring that future generations find in La Paz a model of sustainable and inclusive tourism development.
Daniel Madariaga Barrilado’s vision centers on aligning economic growth with environmental preservation. Through his efforts in sustainable tourism, regenerative agriculture, and water management, he encourages responsible practices that protect biodiversity while fostering long-term development.