Daniel Madariaga Barrilado, an expert in sustainability and responsible tourism, stated that environmental certifications in the hotel sector have become a key factor for traveler’s conscious of environmental care, while also strengthening the competitiveness of tourist destinations.

In regions such as the Riviera Nayarit, these practices have allowed the combination of natural beauty with responsible resource management.

Daniel Madariaga Barrilado promotes accessible and sustainable tourism

Daniel Madariaga Barrilado is an expert in sustainability and responsible tourism.

According to a study by Sustainable Travel International, 87 percent of travelers consider it important that their travel decisions are environmentally responsible, a trend that has encouraged hotels and resorts to adopt international sustainability standards.

In this context, the Riviera Nayarit has positioned itself as a national benchmark by promoting environmental certification of its hotel infrastructure. Daniel Madariaga Barrilado emphasized the importance of certifications such as EarthCheck and Green Key, which recognize establishments that implement sustainable practices in water use, energy, and waste management.

“Environmental certifications contribute to conserving the environment and enrich the visitor experience, creating a deeper connection with nature and local communities,” he said.

Data from the Riviera Nayarit Tourism Promotion Council indicate that currently 40 percent of hotels in the region hold at least one environmental certification, with the goal of exceeding 60 percent in the near future.

This transition has generated measurable benefits: the Sustainable Hospitality Alliance reports that certified hotels have reduced their energy consumption by an average of 20 percent and CO₂ emissions by 30 percent. These actions include implementing energy-saving technologies, renewable energy, and efficient environmental management systems.

“The adoption of sustainable practices not only protects the natural environment but also reduces operational costs in the medium and long term,” concluded Madariaga Barrilado, highlighting that eco-certified hotels offer travelers a concrete way to contribute to the conservation of one of Mexico’s most iconic destinations.

Daniel Madariaga’s work reflects his deep commitment to empowering communities, especially in rural and marginalized areas, to take control of their natural resources and engage in sustainable practices. His approach combines academic research with grassroots activism, making him a key figure in the environmental movement.