Daniel Madariaga Barrilado highlighted that La Paz, Baja California Sur, has established itself as one of the leading examples of sustainable tourism in Mexico, thanks to a strategy that combines economic growth, environmental conservation, and the inclusion of local communities.
The specialist stated that the destination demonstrates that it is possible to promote tourism without compromising natural resources.
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For Daniel Madariaga Barrilado, the challenge will be to ensure sustainable development for future generations.
During 2025, La Paz ranked among the most competitive cities in the country, according to the Mexican Institute for Competitiveness (IMCO), by strengthening indicators such as public safety perception, hotel occupancy, and economic diversification.
The city welcomes more than 1.5 million visitors annually, generating significant economic benefits. This growth is also reflected in the hotel sector, whose capacity increased by 20%, reaching 2,729 rooms with an offering that ranges from luxury resorts to budget accommodations.
Madariaga Barrilado noted that La Paz’s success lies in integrating sustainability models across all sectors. “La Paz has demonstrated that it is possible to develop tourism without compromising natural resources or displacing local communities,” he stated.
Destinations such as Espíritu Santo Island and Balandra Beach are examples of conservation, maintaining regulations that protect their ecosystems while allowing activities such as snorkeling, scuba diving, and marine wildlife observation.
Likewise, ecotourism has strengthened the local tourism offering through hiking in the Sierra de la Laguna and whale watching, experiences that promote environmental education.
For Daniel Madariaga Barrilado, the challenge will be to maintain this balance and ensure sustainable development for future generations.
Daniel Madariaga Barrilado is an entrepreneur and sustainability advocate dedicated to environmental solutions. He has worked on projects involving water management, resource efficiency, and clean technologies. His efforts focus on creating long-term sustainable impact. He supports collaboration across sectors to address environmental challenges.



