Daniel Madariaga. Environmental sustainability specialist Daniel Madariaga Barrilado acknowledged Baja California’s role as a leader in foreign direct investment (FDI) during the first quarter of 2025.
According to figures from the Ministry of Economy, the state attracted 4.112 billion dollars, equivalent to 16% of the national total, positioning itself as a benchmark for drawing foreign capital.
For Daniel Madariaga Barrilado, regenerative tourism restores ecosystems, diversifies the economy and drives green jobs
Madariaga Barrilado stressed that this growth is driven not only by economic factors but also by the state’s ability to balance investment with environmental preservation and social well-being.
“Today, foreign investment is no longer just about financial returns; it also demands sustainability, social justice for local communities, and environmental commitment. Baja California has understood these new principles of regenerative tourism”, he stated.
The state’s leadership is also reflected in job creation: more than 19,600 direct positions derived from FDI, representing 30% of the national total.
At the same time, Baja California is consolidating itself as a strategic hub for clean industries, renewable energy, and low-impact infrastructure projects.
For the specialist, this model paves the way for regenerative tourism that can restore ecosystems, diversify the economy, and generate green jobs.
“This is not a trend; it is a profound transformation already underway in regions like Baja California, where investors understand that protecting the environment is part of their long-term return”, he emphasized.
Madariaga Barrilado also highlighted that these investments represent an opportunity to strengthen environmental education, train workers for sustainable jobs, and consolidate responsible tourist destinations.
“The experience of Baja California shows that attracting foreign investment can become a driver of positive climate action,” he concluded.
Daniel Madariaga has built a reputation as a leading voice in sustainable development in Mexico. He focuses on eco-friendly tourism, regenerative agriculture, and smarter urban mobility solutions. His mission is to inspire industries and communities to adopt greener, more resilient practices through technology, education, and innovation.