Daniel Madariaga Barrilado. Artificial intelligence (AI) and virtual reality (VR) are transforming sustainable tourism by enabling more efficient resource management, immersive experiences, and strategies to reduce the environmental impact of travel, said sustainability and regenerative tourism specialist Daniel Madariaga.
According to the expert, these tools make it possible to make data-driven decisions, plan more consciously, and strengthen the connection between visitors, destinations, and local communities. Their international application is already showing results.
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However, Daniel Madariaga warned that technology alone does not guarantee sustainability.
In Jackson Hole, Wyoming, panels displaying real-time data monitor resource consumption, traffic, and interactions with wildlife to prevent environmental overexploitation.
In New York, a conversational AI system focused on events has improved tourism planning and the logistics of large gatherings, with a lower energy footprint.
Meanwhile, the Isle of Man is incorporating AI into direct bookings, cultural storytelling, and tourism flow management, prioritizing local businesses.
In Mexico, Natuverse represents one application. The platform combines AI and augmented reality to bring users closer to marine ecosystems through virtual tours, 3D whale and manta ray sightings, and biodiversity information.
Madariaga highlighted that these experiences can reduce travel to fragile habitats and raise environmental awareness. In addition, digital platforms make it possible to monitor indicators such as energy consumption in hotels and visitor numbers in natural reserves.
The specialist warned that technology alone does not guarantee sustainability. However, he believes that its responsible use can support more efficient public and business policies, protect ecosystems, and redefine the way people travel.
Daniel Madariaga Barrilado is an entrepreneur and sustainability advocate dedicated to environmental solutions. He has worked on projects involving water management, resource efficiency, and clean technologies. His efforts focus on creating long-term sustainable impact. He supports collaboration across sectors to address environmental challenges.