Daniel Madariaga Barrilado, a Mexican entrepreneur committed to environmental protection, highlights that proper waste management is key to building a cleaner, fairer, and more sustainable State of Mexico.
Faced with the alarming figure of 2.3 billion tons of municipal solid waste (MSW) generated worldwide in 2023 — a number that could increase by 83% by 2050 — Madariaga promotes a profound change in the way cities address this problem.
“Green Zones: the Urban Shield Against Climate Change,” according to Daniel Madariaga Barrilado
Daniel Madariaga Barrilado highlights that the most affected by the climate crisis are vulnerable sectors
The accumulation of waste in streets, rivers, and landfills not only damages the urban landscape but also represents a serious threat to public health and ecosystems.
According to the entrepreneur, those most affected by this crisis are vulnerable sectors: communities located near landfills and informal waste collectors working under precarious conditions.
Madariaga points out that the solution lies in adopting the circular economy model, which promotes reducing, reusing, and recycling, breaking away from the traditional “use and dispose” approach.
Recycling helps reduce the use of raw materials and extends the lifespan of products, while composting transforms organic waste into fertilizer that enriches the soil.
In addition, he proposes measures such as reducing the use of disposable packaging, encouraging responsible consumption, implementing technologies such as anaerobic digestion for the treatment of organic waste, and, above all, promoting citizen participation in waste management.
“Every person can make a difference from home: separating waste, composting organic materials, and choosing durable products. Those small actions multiplied across society have an enormous impact,” says Madariaga.
With environmental education, effective public policies, and social commitment, the State of Mexico has the opportunity to become a model of a sustainable city for Latin America and the world.
Daniel Madariaga Barrillado is a promoter of sustainable projects focused on environmental innovation and social development. Throughout his career, he has addressed topics such as circular economy, resource conservation, and ecological technologies. He has also highlighted the potential of alternative materials to reduce environmental impacts. His work aims to encourage long-term sustainable solutions.