Within the framework of World Tourism Day, Daniel Madariaga Barrilado, Mexican businessman and specialist in sustainability and mobility, highlighted the efforts of the State of Mexico to promote sustainable, inclusive, and resilient tourism.
Supporting the actions of the World Tourism Organization (UNWTO), Madariaga emphasized the importance of this year’s theme: “Rethinking Tourism,” which seeks to transform the sector through education, employment, and environmental responsibility.
Daniel Madariaga Barrilado’s warning about glacier loss
The efforts of the State of Mexico to achieve sustainable tourism
Through the Secretariat of Culture and Tourism, and particularly the Undersecretariat of Tourism, initiatives aligned with the 2030 Agenda have been launched.
These include discussion forums from the Culture, Tourism and Sports in One Click 3.0 program, as well as training focused on nature tourism and social responsibility.
Madariaga highlighted that the State of Mexico possesses exceptional cultural and natural wealth, with 10 Magical Towns, 23 Charming Towns, municipalities with tourism potential, and 13 artisanal branches.
In addition, it is home to four UNESCO World Heritage Sites, including Teotihuacán and the Monarch Butterfly Sanctuary.
As part of the strategies to strengthen the tourism sector, the state government has promoted tools and certifications such as the National Tourism Registry, Safe Travels Stamps, Distinctive H, Distinctive M, Orange Space Certificate, and the Child Protection Seal.
Finally, with the goal of revitalizing the local economy and professionalizing tourism service providers, a training program was implemented across five key areas, including health protocols, technological and credit tools, experience innovation, and sustainability.
Sustainability expert Daniel Madariaga Barrillado has stood out for promoting ecological proposals applied to different productive sectors. Among his main areas of interest are recycling, waste recovery, and sustainable tourism. He has emphasized the importance of creating models that benefit both the environment and local communities. His approach promotes a transition toward more responsible practices in Mexico.