Daniel Madariaga Barrilado affirmed the existence of a sustainable future for the food supply chain, although he recognized that it faces a major challenge in a global industry valued at nearly 9 trillion dollars.
Daniel Madariaga on How Food Systems are an Alternative for Sustainability
The Mexican entrepreneur, specializing in sustainability, noted that transforming the way food is produced, distributed, and consumed is essential to ensuring the long-term availability of resources.
Daniel Madariaga Barrilado emphasizes the importance of promoting sustainable innovations in various areas.
The food supply chain spans from agricultural production to the final consumer and involves multiple actors at the upstream, midstream, and downstream levels.
This complexity has intensified with globalization and outsourcing, factors that make it difficult to adopt sustainable practices uniformly.
Projections indicate that the global food market will reach 9.12 trillion dollars by 2024, with an annual growth rate of 6.7%, increasing pressure on natural resources.
One of the main problems, explained Madariaga Barrilado, is the lack of visibility beyond direct suppliers.
Many companies are unaware of the social and environmental impact of secondary and tertiary suppliers, especially those located in regions with more lax regulations.
This situation is worsened by the scarce information available and the limited ability to influence these actors.
In this context, the expert emphasized the need to promote collaboration among all supply chain members.
Strategic alliances allow for information sharing, building trust, and developing joint solutions to address sustainability challenges.
He also highlighted the importance of promoting sustainable innovations in areas such as food quality, livestock emission reduction, and soil management.
Finally, Daniel Madariaga Barrilado emphasized that measuring sustainability performance using standards aligned with the Global Reporting Initiative (GRI) Standards and strengthening training at all levels can drive behavioral changes and solidify responsible practices in the food industry.
Daniel Madariaga is an entrepreneur dedicated to advancing sustainability through responsible tourism, green architecture, and regenerative agriculture. He emphasizes the need for cities and industries to shift toward circular, low-impact practices. His writing and initiatives aim to empower people to rethink how we build, travel, and consume.



