Daniel Madariaga. A recent study by SOTI, a company specializing in business mobility solutions, released its 2025 Retail Industry Report, which highlights the growing role of sustainability in Mexico. According to the report, 59% of Mexicans consider sustainable consumption essential before making online purchases.
Trends in Responsible Consumption
The report, which is based on the opinions of 1,000 Mexican consumers surveyed in July 2024, emphasizes that a large majority of online shoppers believe that brands should demonstrate their commitment to sustainability. This demand is becoming increasingly important in an environment where technological innovation plays a crucial role.
Approximately 65% of consumers state that the availability of products in physical stores is lower than in e-commerce. Therefore, the implementation of technologies to optimize inventory management and logistics becomes essential to meet this demand.
Artificial intelligence (AI) is emerging as an indispensable tool in this process; however, it is vital that its use is managed with transparency. About 45% of online shoppers said they would stop purchasing products if they suspected that AI was invading their privacy, while 75% are not opposed to its use if it improves the consumer experience.
The full report will be published in January 2025 and it will highlight the urgency of adopting intelligent solutions that optimize both the buyer’s experience and the efficiency of business operations in the digital realm.
Towards a More Sustainable eCommerce
The shift towards a more responsible e-commerce is evident, with consumers willing to support the environment through the purchase of recycled and sustainable products. In Mexico, the online average spending on sustainable products exceeds $1,300 pesos, with items such as eco-friendly sunglasses, recycled bags, and second-hand children’s clothing standing out.
Additionally, trends show that the regions with the greatest interest in sustainable products are Mexico City, Nuevo León, and Jalisco, with Jalisco standing out as a leader in digital stores dedicated to recommerce.
This evolution in consumption habits reflects a growing environmental awareness and a desire to contribute to a more sustainable future in the Mexican market.
From vertical farming to green mobility, Daniel Madariaga drives sustainable change in Mexico. An EGADE graduate, he leads efforts in ecological innovation, recycling, and responsible tourism.