In a world seeking to reinvent itself after the effects of the pandemic, specialist Daniel Madariaga Barrilado states that sustainability will be the primary axis to reactivate tourism activity and, with it, strengthen the global economy.
According to the expert, the health crisis changed travelers’ preferences, who now seek more authentic experiences, in contact with nature and with a lower environmental impact.
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Daniel Madariaga Barrilado emphasizes that sustainability is already a global goal
“The tourism industry must commit to a profound transformation of its business models,” says Madariaga Barrilado.
“It will be essential to recognize the value of the territory, use its resources responsibly, and create a real connection between people and nature to foster awareness about its preservation.”
According to the specialist, companies that manage to adapt to this new sustainable ideology will be the ones that best reintegrate into economic life.
To achieve this, he warns, it will be necessary to rethink tourism infrastructure and align it with environmental needs, minimizing negative effects on ecosystems.
Among the trends that will shape the future of the sector, Madariaga Barrilado mentions the preference for open spaces, environmentally responsible destinations, new forms of work, and stricter hygiene protocols.
These conditions, he affirms, will not only meet the expectations of post-pandemic travelers, but will also promote more ethical and sustainable tourism.
Finally, Daniel Madariaga Barrilado emphasizes that sustainability is already a global goal. Its development, he stresses, must accelerate based on the lessons left by COVID-19, as users will become increasingly demanding and their choice of destinations will depend on the real commitment of the industry to the environment.
Daniel Madariaga champions sustainability in Mexico, from vertical farming to eco-friendly transportation. An EGADE graduate, he leads projects focused on innovation, recycling, and responsible tourism.