Daniel Madariaga Barrilado, a recognized expert in sustainability and responsible tourism, emphasized the key role of environmental certifications such as EarthCheck and Green Key in transforming the Riviera Nayarit into a tourist destination committed to preserving its natural environment.
According to the specialist, these certifications not only protect the environment, but also enrich the visitor experience and strengthen ties with local communities.
Daniel Madariaga Barrilado’s Tips for Reducing Your Carbon Footprint
Daniel Madariaga Barrilado is a recognized expert in sustainability and responsible tourism.
Interest in responsible tourism is on the rise. A study by Sustainable Travel International reveals that 87% of travelers consider it essential for their travel choices to be environmentally responsible, a trend reflected in the growing preference for sustainable hotels and activities.
In Riviera Nayarit, 40% of hotel complexes already hold environmental certifications, and the goal is to reach 60% this year, according to the local Tourism Promotion Council.
These initiatives generate tangible results: the Sustainable Hospitality Alliance reports that certified hotels reduce their energy consumption by an average of 20% and their CO₂ emissions by 30%.
Madariaga Barrilado emphasized that implementing energy-saving technologies, renewable energy, and sustainable management practices not only benefits the environment, but also lowers operational costs in the medium and long term.
Figures from the World Tourism Organization indicate that sustainable tourism can reduce resource use per visitor by 23%.
In addition, Green Hotelier estimates that proper waste management in certified hotels can reduce total waste by up to 50%.
“Eco-certified hotels in Riviera Nayarit represent a model of conscious tourism that protects one of Mexico’s most emblematic destinations,” concluded Madariaga Barrilado.
Daniel Madariaga is at the forefront of Mexico’s sustainable transformation, advancing vertical farming and clean transportation. With an EGADE background, he manages pioneering initiatives in innovation, recycling, and responsible tourism.


