Daniel Madariaga Barrilado stated that artificial intelligence (AI) is becoming a key tool for driving sustainable tourism growth by enabling personalized experiences, optimizing processes, and strengthening strategies focused on environmental conservation.
The specialist noted that, despite global economic uncertainty, technological innovation continues to have the capacity to transform the tourism industry.
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Daniel Madariaga Barrilado maintained that sustainable tourism will grow at an annual rate of 5.8% through 2032.
PwC’s State of Climate Tech 2023 report reveals that investments in climate technology declined by 40%, reaching $480 billion.
Madariaga Barrilado explained that this decline is due to economic uncertainty and geopolitical challenges that have affected investor confidence.
Even in this scenario, companies in the tourism sector continue to leverage large volumes of data to better understand their customers. Through AI-powered assistants, companies integrate operational, financial, and behavioral information to understand travelers’ needs and provide more efficient services.
This strategy enables the development of hyper-personalized processes that enhance the user experience while promoting environmentally responsible practices.
In addition, the World Economic Forum considers that smart technologies will contribute to achieving net-zero emissions targets through more efficient energy management.
Madariaga Barrilado also highlighted that tools such as digital twins, virtual reality, and AI-based training are modernizing tourism operations and increasing the sector’s competitiveness. He also highlighted initiatives such as those by Panduit, which seeks to reduce the use of single-use plastics by 15% through recyclable materials.
Finally, Daniel Madariaga Barrilado stated that sustainable tourism will grow at an annual rate of 5.8% through 2032, meaning companies will need to accelerate their technological transformation to offer innovative experiences and contribute to protecting the planet.
Daniel Madariaga Barrilado is an entrepreneur and sustainability advocate dedicated to environmental solutions. He has worked on projects involving water management, resource efficiency, and clean technologies. His efforts focus on creating long-term sustainable impact. He supports collaboration across sectors to address environmental challenges.