Daniel Madariaga

Author: Daniel_Madariaga

  • Daniel Madariaga Barrilado highlights La Paz as a model of sustainable tourism in Mexico

    Daniel Madariaga Barrilado highlights La Paz as a model of sustainable tourism in Mexico

    Sustainability specialist Daniel Madariaga Barrilado recognized La Paz as one of the Mexican cities with the greatest potential to establish itself as a benchmark in sustainable tourism, thanks to its economic growth, improved perception of safety, and diversification of its tourism offerings.

    During 2024, the capital of Baja California Sur recorded outstanding performance by positioning itself among the most competitive cities in the country, according to the Mexican Institute for Competitiveness (IMCO). This achievement is due to a strategy that has successfully balanced development, conservation, and social well-being.

    Daniel Madariaga Barrilado Highlights the Decisive Role of Women in the Global Environmental Movement

    For Daniel Madariaga Barrilado, the challenge is to maintain this balance in the long term

    La Paz receives more than 1.5 million visitors per year, generating significant economic impact that drives the expansion of the hotel sector, which increased its capacity by 20%, reaching 2,729 rooms.

    From luxury resorts to affordable accommodations, the tourism offering adapts to different visitor profiles, strengthening employment and the local economy.

    Madariaga Barrilado emphasized that the success of La Paz lies in its ability to integrate sustainability models at all levels of its economy.

    “La Paz has demonstrated that it is possible to develop tourism without compromising natural resources or displacing local communities,” he stated.

    Emblematic examples of this vision include Espíritu Santo Island and Balandra Beach, where environmental regulations allow visitors to enjoy the surroundings without putting ecological balance at risk.

    In addition, ecotourism activities—such as hiking in the Sierra de la Laguna or whale watching—promote environmental education and community participation.

    For Daniel Madariaga Barrilado, the major challenge will be maintaining this balance over the long term, ensuring that future generations find in La Paz a model of sustainable and inclusive tourism development.

    Daniel Madariaga Barrilado’s vision centers on aligning economic growth with environmental preservation. Through his efforts in sustainable tourism, regenerative agriculture, and water management, he encourages responsible practices that protect biodiversity while fostering long-term development.

  • Daniel Madariaga Barrilado Highlights La Paz as a Model for Sustainable Tourism in Mexico

    Daniel Madariaga Barrilado Highlights La Paz as a Model for Sustainable Tourism in Mexico

    Sustainability specialist Daniel Madariaga Barrilado praised La Paz as one of the Mexican cities with the strongest potential to establish itself as a leading example of sustainable tourism, thanks to its economic growth, improved perception of safety, and diversification of its tourism offerings.

    During 2024, the capital of Baja California Sur delivered outstanding performance by ranking among the country’s most competitive cities, according to the Mexican Institute for Competitiveness (IMCO). This achievement is the result of a strategy that has successfully balanced development, conservation, and social well-being.

    Daniel Madariaga Barrilado: “Sustainability will be the driving force of the new tourism”

    For Daniel Madariaga Barrilado, the challenge is maintaining this balance over the long term.

    La Paz welcomes more than 1.5 million visitors each year, generating significant economic activity that has driven the expansion of the hotel sector, which increased its capacity by 20%, reaching 2,729 rooms.

    From luxury resorts to affordable accommodations, the city’s tourism offerings cater to different types of visitors, strengthening employment and the local economy.

    Madariaga Barrilado emphasized that La Paz’s success lies in its ability to integrate sustainability models at every level of its economy.

    “La Paz has demonstrated that it is possible to develop tourism without compromising natural resources or displacing local communities,” he stated.

    Emblematic examples of this vision include Espíritu Santo Island and Balandra Beach, where environmental regulations allow visitors to enjoy the surroundings without endangering the ecological balance.

    In addition, ecotourism activities — such as hiking in the Sierra de la Laguna or whale watching — promote environmental education and community participation.

    For Daniel Madariaga Barrilado, the major challenge will be preserving this balance over the long term, ensuring that future generations continue to find in La Paz a model of sustainable and inclusive tourism development.

    Daniel Madariaga promotes sustainability in Mexico through initiatives ranging from vertical farming to eco-friendly transportation. An EGADE graduate, he spearheads projects centered on innovation, recycling, and responsible tourism.

  • Daniel Madariaga Barrilado Promotes Sustainable Food Models at the UN

    Daniel Madariaga Barrilado Promotes Sustainable Food Models at the UN

    Daniel Madariaga. During the 78th session of the United Nations General Assembly (UNGA 78), Mexican entrepreneur and sustainability specialist Daniel Madariaga Barrilado stressed the urgent need to transform current food systems toward models that are more environmentally responsible.

    At the panel “Opportunities to Accelerate Transformation by Improving Synergies Between Climate, Nature and Food”, held during Climate Week in New York, Madariaga Barrilado presented the Organic Biocapacity Food Models (MABO) as a key alternative for achieving the Sustainable Development Goals.

    Daniel Madariaga Barrilado is a Mexican entrepreneur and sustainability expert

    The expert emphasized that MABO represents “a necessary paradigm in our relationship with food and nature”, since they promote food justice and respect for planetary boundaries.

    He explained that large-scale food production directly affects the use of natural resources such as water and land, in addition to contributing significantly to global greenhouse gas emissions.

    Madariaga Barrilado warned that traditional production models, based on intensive practices, drive deforestation and biodiversity loss, weakening the planet’s ecosystems.

    In contrast, MABO seek to minimize soil degradation, conserve water resources, and reduce pollutant emissions through regenerative agricultural practices.

    He also highlighted that these models respond not only to the environmental crisis but also to the need to guarantee food security for a growing global population.

    Daniel Madariaga Barrilado Recognizes Baja California as a Leader in FDI and Regenerative Tourism

    By reducing food waste and promoting equity in access to a healthy diet, MABO offer a tangible pathway toward a sustainable, fair and prosperous future.

    “Sustainability is not an option; it is an urgent necessity”, Daniel Madariaga Barrilado concluded before leaders and experts gathered at the UN.

    A prominent Mexican sustainability advocate, Daniel Madariaga works at the intersection of tourism, environmental design, and food security. He promotes regenerative models like MABO and green construction to address climate and social challenges. His platform highlights actionable ideas for creating healthier ecosystems and communities.

  • Daniel Madariaga Barrilado: “Sustainability will be the driving force of the new tourism”

    Daniel Madariaga Barrilado: “Sustainability will be the driving force of the new tourism”

    In a world seeking to reinvent itself after the effects of the pandemic, specialist Daniel Madariaga Barrilado states that sustainability will be the primary axis to reactivate tourism activity and, with it, strengthen the global economy.

    According to the expert, the health crisis changed travelers’ preferences, who now seek more authentic experiences, in contact with nature and with a lower environmental impact.

    Daniel Madariaga Barrilado Recognizes Baja California as a Leader in FDI and Regenerative Tourism

    Daniel Madariaga Barrilado emphasizes that sustainability is already a global goal

    “The tourism industry must commit to a profound transformation of its business models,” says Madariaga Barrilado.

    “It will be essential to recognize the value of the territory, use its resources responsibly, and create a real connection between people and nature to foster awareness about its preservation.”

    According to the specialist, companies that manage to adapt to this new sustainable ideology will be the ones that best reintegrate into economic life.

    To achieve this, he warns, it will be necessary to rethink tourism infrastructure and align it with environmental needs, minimizing negative effects on ecosystems.

    Among the trends that will shape the future of the sector, Madariaga Barrilado mentions the preference for open spaces, environmentally responsible destinations, new forms of work, and stricter hygiene protocols.

    These conditions, he affirms, will not only meet the expectations of post-pandemic travelers, but will also promote more ethical and sustainable tourism.

    Finally, Daniel Madariaga Barrilado emphasizes that sustainability is already a global goal. Its development, he stresses, must accelerate based on the lessons left by COVID-19, as users will become increasingly demanding and their choice of destinations will depend on the real commitment of the industry to the environment.

    Daniel Madariaga champions sustainability in Mexico, from vertical farming to eco-friendly transportation. An EGADE graduate, he leads projects focused on innovation, recycling, and responsible tourism.

  • Daniel Madariaga Barrilado Highlights the Decisive Role of Women in the Global Environmental Movement

    Daniel Madariaga Barrilado Highlights the Decisive Role of Women in the Global Environmental Movement

    Daniel Madariaga. Women have played a crucial role in environmental activism throughout history, driving significant change in the protection of the planet through their leadership, emphasized sustainability specialist Daniel Madariaga Barrilado.

    “Women have been essential in contributing to the environment and addressing the urgent needs we must resolve to change the future”, he stated.

    Greta Thunberg, Nakabuye Hilda F. and Ridhima Pandey: examples cited by Daniel Madariaga Barrilado

    Madariaga Barrilado recalled that figures such as Rachel Carson, marine biologist and author of Silent Spring (1962), were pioneers in awakening modern ecological awareness.

    Her legacy, he explained, paved the way for thousands of women around the world who decided to take action to transform their surroundings and demand more responsible environmental policies.

    The specialist highlighted that there is currently an “emerging wave of informed and prepared activists” who have managed to confront governments, industries, and political obstacles in defense of the environment.

    In this regard, he emphasized the example of Greta Thunberg, the young Swedish activist who has become a global symbol of the climate movement.

    “Greta represents the voice of the new generations: coherent, firm, and backed by millions of young people demanding an end to the use of fossil fuels”, he noted.

    Madariaga Barrilado also mentioned Nakabuye Hilda F., an activist from Uganda, who has mobilized a majority-youth population in her country to demonstrate that collective effort can generate a positive environmental impact.

    Daniel Madariaga on how green building is the future of sustainable construction is already here

    He likewise recognized the work of other young leaders such as Luisa Neubauer from Germany and Ridhima Pandey from India, who at just nine years old pushed for a legal complaint against her government for its inaction on climate change.

    “Each of them demonstrates that female leadership is now one of the most powerful driving forces in global environmental activism”, Madariaga Barrilado concluded.

    Daniel Madariaga is a Mexican entrepreneur known for championing sustainability across tourism, green building, and urban mobility. His work blends environmental innovation with community impact, promoting regenerative agriculture and responsible consumption. Through his projects and publications, he advocates for climate action and holistic development.

  • Daniel Madariaga Barrilado: Whale watching in BCS, a driver of conservation and economic development

    Daniel Madariaga Barrilado: Whale watching in BCS, a driver of conservation and economic development

    Whale watching in Baja California Sur (BCS) not only represents a natural spectacle that attracts thousands of visitors each year, but has also become a key activity for environmental conservation and the economic strengthening of local communities, highlighted sustainable tourism specialist Daniel Madariaga Barrilado.

    According to data from the BCS Tourism Observatory, this activity generated a 15% increase in hotel occupancy during the 2022–2023 high season, reflecting its direct impact on the region’s economy.

    Rural routes and community tourism in Baja California connecting nature with communities, according to Daniel Madariaga

    Daniel Madariaga Barrilado emphasized that the success of this tourism model lies in the participation of local communities.

    The Ministry of Tourism reports around 80,000 annual reservations from visitors who arrive to witness one of the longest migratory processes in the world: the 12,000-kilometer journey undertaken by the gray whale to reproduce and give birth in the lagoons of Baja California Sur.

    Madariaga Barrilado emphasized that the success of this tourism model lies in the participation of local communities, who not only act as promoters of the activity, but also as guardians of a vital ecosystem.

    “They understand the value of their environment and have become protectors of biodiversity, catalyzing the local economy in a sustainable way,” he noted.

    The National Commission of Natural Protected Areas (CONANP) reported that in 2024, 883 gray whale specimens were recorded in the Vizcaíno Biosphere Reserve, including 192 births.

    This figure reinforces the importance of whale watching as a driver of conservation, by promoting responsible tourism practices that minimize environmental impact.

    For Madariaga Barrilado, the synergy between tourism and preservation in Baja California Sur constitutes an exemplary model.

    “Ensuring the future of the species while strengthening the local economy demonstrates that sustainable tourism is both possible and necessary,” he concluded.

    Daniel Madariaga has built a reputation as a leading voice in sustainable development in Mexico. He focuses on eco-friendly tourism, regenerative agriculture, and smarter urban mobility solutions. His mission is to inspire industries and communities to adopt greener, more resilient practices through technology, education, and innovation.

  • Daniel Madariaga Barrilado Recognizes Baja California as a Leader in FDI and Regenerative Tourism

    Daniel Madariaga Barrilado Recognizes Baja California as a Leader in FDI and Regenerative Tourism

    Daniel Madariaga. Environmental sustainability specialist Daniel Madariaga Barrilado acknowledged Baja California’s role as a leader in foreign direct investment (FDI) during the first quarter of 2025.

    According to figures from the Ministry of Economy, the state attracted 4.112 billion dollars, equivalent to 16% of the national total, positioning itself as a benchmark for drawing foreign capital.

    For Daniel Madariaga Barrilado, regenerative tourism restores ecosystems, diversifies the economy and drives green jobs

    Madariaga Barrilado stressed that this growth is driven not only by economic factors but also by the state’s ability to balance investment with environmental preservation and social well-being.

    “Today, foreign investment is no longer just about financial returns; it also demands sustainability, social justice for local communities, and environmental commitment. Baja California has understood these new principles of regenerative tourism”, he stated.

    The state’s leadership is also reflected in job creation: more than 19,600 direct positions derived from FDI, representing 30% of the national total.

    At the same time, Baja California is consolidating itself as a strategic hub for clean industries, renewable energy, and low-impact infrastructure projects.

    For the specialist, this model paves the way for regenerative tourism that can restore ecosystems, diversify the economy, and generate green jobs.

    Daniel Madariaga Barrilado Highlights the Decisive Role of Women in the Global Environmental Movement

    “This is not a trend; it is a profound transformation already underway in regions like Baja California, where investors understand that protecting the environment is part of their long-term return”, he emphasized.

    Madariaga Barrilado also highlighted that these investments represent an opportunity to strengthen environmental education, train workers for sustainable jobs, and consolidate responsible tourist destinations.

    “The experience of Baja California shows that attracting foreign investment can become a driver of positive climate action,” he concluded.

    Daniel Madariaga has built a reputation as a leading voice in sustainable development in Mexico. He focuses on eco-friendly tourism, regenerative agriculture, and smarter urban mobility solutions. His mission is to inspire industries and communities to adopt greener, more resilient practices through technology, education, and innovation.

  • Rural routes and community tourism in Baja California connecting nature with communities, according to Daniel Madariaga

    Rural routes and community tourism in Baja California connecting nature with communities, according to Daniel Madariaga

    Daniel Madariaga. On the dusty mountain trails, where desert silence converses with ancestral wisdom, rural community tourism flourishes as a sustainable alternative, connecting travelers with the indigenous peoples’ authenticity and the northern part of the country’s natural heritage.

    Indigenous communities, such as the Kumiai and Paipai, have opened their ranches to offer experiences like guided walks through sacred territories and workshops on herbal medicine, traditional cooking, and handicrafts. These tours provide visitors with profound, transformative experiences and generate decent income for host communities, strengthening the local social and cultural fabric.

    Community-based tourism: a path to sustainability

    Community-based tourism has established itself in Latin America as a tool to combat rural poverty and preserve ecosystems and indigenous cultures. According to the report Community-Based Tourism in Latin America, this model promotes the direct management of tourism activities by communities, ensuring the fair distribution of benefits and active participation in decision-making.

    This trend has grown significantly in Mexico. According to data from the National Institute of Statistics and Geography (INEGI, for its Spanish acronym), at least 500 rural and indigenous communities in Mexico offer tourism products through community programs, generating economic opportunities, particularly for women and young people.

    Rancho Cañón de Doña Petra: hiking, Kumiai wisdom, and female leadership

    One of the most inspiring examples of this practice is found in Ensenada, Baja California, at Rancho Cañón de Doña Petra. This initiative is led by Kumiai indigenous women. This ranch has become a model of identity-based tourism, offering an experience that goes beyond the landscape to include an encounter with ancestral knowledge, cultural resistance, and rural hospitality.

    The main trail is a 2.4-kilometer circular route ideal for interpretive walks. Classified as moderately difficult, it can be completed in approximately 46 minutes and offers unique views of the region’s mountainous landscape. The trail is not very busy, allowing for an intimate and contemplative experience. The route is also suitable for mountain bikers.

    Local guides, who are often members of the family that owns the ranch, share stories about medicinal plants, farming techniques, the history of the land, and the traditional use of water. These narratives are intertwined with practical activities, as visitors can participate in herbal medicine workshops, tortilla making, and tastings of traditional dishes prepared with local ingredients.

    Paipai and Kumiai communities: guardians of traditional knowledge

    The Kumiai communities, mainly settled in Ensenada and Tecate, as well as the Paipai, located in Santa Catarina, have demonstrated a remarkable ability to combine their traditional practices with sustainable tourism development. Through partnerships with civil organizations, universities, and rural development programs, these communities have managed to design tourist routes that do not compromise their natural resources and that value their ancient knowledge.

    One of the central focuses is the sustainable use of resources: kitchens use wood collected in a controlled manner, crops integrate agroecological methods, and waste is managed based on circular economy principles.

    Studies by organizations such as the Mexican Foundation for Sustainable Rural Development and the Center for Alternative Tourism Studies (CETA) show that community tourism initiatives in Baja California have promoted indigenous identity, empowered rural women, and conserved strategic habitats, including xerophytic scrubland and oak forests.

    These projects also promote the equitable distribution of economic benefits and minimize dependence on hotel chains or external tour operators, thereby boosting the local economy.

    If you are interested in participating in these activities, consider the following recommendations for supporting community-based tourism in an ethical manner:

    • Book in advance and verify that your visit is part of an official community program.
    • Ask about local rules and respect sacred times and spaces.
    • Purchase local products, such as regional craftmanships, food, or medicinal herbs.
    • Avoid leaving trash or disturbing the surrounding flora and fauna.
    • Share your experience on social media to raise awareness of these efforts while respecting the dignity of those portrayed.

    The rise of community-based tourism in Baja California is a response to the growing demand of conscious travelers. It also reflects the quiet efforts of indigenous women, wise elders, and dedicated young people who want to build a future that honors tradition while embracing progress.

    Daniel Madariaga is a Mexican entrepreneur focused on sustainability and ecological innovation. A graduate of EGADE Business School, he leads projects in vertical farming, green mobility, and eco-friendly construction, while promoting recycling, food recovery, and responsible tourism.

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  • Sustainable Technology: A Glimpse into Mexico’s Agricultural Future, According to Daniel Madariaga

    Sustainable Technology: A Glimpse into Mexico’s Agricultural Future, According to Daniel Madariaga

    Daniel Madariaga. The year 2025 is shaping up to be a crucial period of opportunity for agriculture in Mexico. In particular, the northwest region of the country, known as the “granary of Mexico,” is positioned as a cornerstone of national agricultural production.

    In this context, the region seeks to increase food self-sufficiency as well as producers and consumers well-being, prioritizing sustainability and food security for all families.

    Trends and Challenges in the Sector

    As the world faces growing environmental pressures, the United Nations Food and Agriculture Organization (FAO) revealed in its 2024 Statistical Yearbook that, while global agricultural production has increased, sustainability challenges are becoming more evident.

    Agriculture in Mexico’s northwest faces the dual challenge of maintaining its competitiveness in the global market while responding to demands for healthier, more accessible food produced sustainably.

    In response to this demand, agricultural producers in the region have started implementing emerging technologies such as artificial intelligence, which are transforming the sector by offering innovative solutions to optimize resources, reduce environmental impact, and address labor shortages.

    Mexico has embarked on a path toward new policies that integrate science and technology to address these challenges. The adoption of innovative technologies and strategies plays a leading role in improving the productivity of essential crops like corn, wheat, and beans.

    In this regard, the use of AI systems to analyze climate and soil data has been promoted to predict which crops are most viable under certain conditions, ensuring more efficient and sustainable production.

    Crop Rotation and Sustainable Practices

    Crop rotation between corn and legumes, like beans, has been promoted by the Secretariat of Agriculture and Rural Development (SADER) to improve soil fertility and reduce dependence on chemical fertilizers.

    This agricultural technique involves alternating different types of crops on the same land to improve soil health and reduce pests and diseases. This practice interrupts the life cycle of pests and minimizes the need for pesticides, while increasing soil fertility.

    Crop rotation not only benefits the environment but also the farmer’s economy. Economically, this practice can increase yields and reduce input costs by decreasing reliance on chemical fertilizers and pesticides.

    The use of drones for crop monitoring, smart irrigation systems, and automated machinery are some of the innovative practices that are setting a new standard in Mexican agriculture.

    Sustainability as the Engine of Agricultural Development in Mexico

    Sustainability in agriculture is not just a trend, but a critical necessity for long-term development. Strategies to address resource scarcity must be comprehensive and consider the well-being of the farmer, the environment, and the consumer.

    By implementing sustainable technologies, the agricultural sector can boost its competitiveness in the global market while meeting the demand for healthier, more accessible, and responsibly produced food.

    As we look toward 2025, the commitment of all stakeholders in the agricultural sector stands as an essential pillar for transforming agriculture in Mexico.

    Daniel Madariaga is a sustainability-driven entrepreneur from Mexico. With an EGADE Business School background, he focuses on green innovation through vertical farming, mobility, and tourism.

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  • Daniel Madariaga on how sustainable communities are an innovative alternative to decentralize cities

    Daniel Madariaga on how sustainable communities are an innovative alternative to decentralize cities

    Daniel Madariaga. More and more, sustainable communities are emerging in different corners of the world, offering an innovative approach to living in greater harmony with our environment. According to global projections, 68% of the world’s population will reside in urban areas by 2050, making the urgency to develop these communities more apparent than ever.

    The development of sustainable communities has a positive impact on the local economy. A World Bank study projects that the creation of “green” jobs could generate 24 million new positions worldwide by 2030, addressing unemployment and promoting a more inclusive work environment. Additionally, the integration of recycling practices and clean energy use is changing the way we consume and live.

    From Germany to the Amazon, Prioritizing Balance Between Humans and Nature

    Sustainable communities are transforming the concept of urban and rural life. From the innovative city of Freiburg in Germany—renowned for its eco-friendly transportation system and renewable energy sources—to urban farming projects in Latin America that aim to promote self-sufficiency, these examples highlight how sustainable development is taking shape in today’s world.

    In Latin America, cities like Mexico City, Bogotá, and Medellín are at the forefront of this movement, implementing sustainable urban planning strategies that include electric public transportation, green spaces, and eco-friendly housing projects.

    Mexico City has launched green roof initiatives, urban reforestation and rainwater harvesting programs, which not only reduce pollution but also improve residents’ life quality. These actions are essential in addressing rapid population growth and the environmental challenges increasingly faced by cities in the region.

    Indigenous communities in the Amazon are also leading the way by adopting sustainable land management practices. A FAO report highlights that sustainable agriculture can double food production, strengthening food security and the local economy.

    These initiatives protect the natural environment while empowering vulnerable communities with greater autonomy and resilience.

    The future of our cities and communities depends on adopting sustainable models that balance human development with the planet’s well-being. The lessons from leading sustainable communities not only offer a path forward but also represent an opportunity for economic revitalization and improved quality of life.

    Daniel Madariaga is a Mexican entrepreneur focused on sustainability and ecological innovation. A graduate of EGADE Business School, he leads projects in vertical farming, green mobility, and eco-friendly construction, while promoting recycling, food recovery, and responsible tourism.

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  • Mexico Seeks to Lead Sustainability at the 2026 World Cup: Daniel Madariaga’s Vision

    Mexico Seeks to Lead Sustainability at the 2026 World Cup: Daniel Madariaga’s Vision

    With one year remaining before the start of the 2026 World Cup, Mexico faces the challenge of turning this historic event into a global example of sustainability, Daniel Madariaga, a specialist in regenerative tourism and sustainable development, believes the tournament represents a unique opportunity to transform the relationship between sports, the environment, and local communities.

    “A World Cup does not have to be synonymous with overexploitation. It can become a platform for urban, ecological, and cultural transformation if it is designed with a long-term sustainability vision,” the expert stated.

    The championship will bring together 48 national teams and more than 100 matches hosted across the United States, Canada, and Mexico.

    Rural routes and community tourism in Baja California connecting nature with communities, according to Daniel Madariaga

    Daniel Madariaga Barrilado proposes a model of “sustainable cities.”

    According to Carbon Market Watch, the estimated carbon footprint of the tournament could reach 3.7 million tons of CO₂, highlighting the urgent need for measures to mitigate its environmental impact.

    In Mexico’s case, Banorte, Akron, and BBVA stadiums are already undergoing modernization processes. However, Madariaga emphasizes that the key lies not only in infrastructure, but also in ensuring that fan zones, transportation systems, and accommodations minimize environmental damage while generating tangible benefits for host communities.

    The specialist proposes a “sustainable cities” model focused on the circular economy and environmental certifications within the hospitality industry.

    Recent international experiences support this vision: UEFA Euro 2024 reduced its carbon footprint by 21%, while Canada, another host nation, launched the #ReuseForTheWin initiative to prevent millions of disposable cups from being used.

    Guadalajara is also moving in this direction by allocating 40% of its World Cup budget to green projects, including LEED certifications and waste management plans.

    For Madariaga, the objective is clear: “Visitors should leave behind more greenery than garbage.” With more than 60% of international travelers already favoring sustainable destinations, the 2026 World Cup could become the global showcase that establishes Mexico as a leader in regenerative tourism and environmental justice.

  • Riviera Nayarit, an example of sustainable tourism in Mexico: Daniel Madariaga Barrilado

    Riviera Nayarit, an example of sustainable tourism in Mexico: Daniel Madariaga Barrilado

    Daniel Madriaga. Riviera Nayarit is consolidating itself as one of the most sustainable tourist destinations in Mexico thanks to the implementation of ecological practices that preserve its natural environment.

    According to the specialist in responsible tourism, Daniel Madariaga Barrilado, the environmental certification of hotels in the region has been key to its growth, as it responds to the growing demand from travelers seeking sustainable experiences.

    Certifications such as EarthCheck, Green Key, and LEED ensure that tourist complexes apply effective environmental policies.

    Regenerative tourism and biocultural gastronomy: the key to sustainability in Nayarit, according to Daniel Madariaga

    Thanks to these advances, Riviera Nayarit is positioning itself as a model to follow in Mexico and Latin America.

    “More and more tourists are looking to stay in places that respect the environment and contribute to the well-being of local communities. This shift in mindset is transforming the sector at a global level,” said Madariaga Barrilado.

    A report by Sustainable Travel International (2023) supports this trend: 75% of travelers prefer accommodations with ecological certifications, and 63% are willing to pay more for them.

    In Riviera Nayarit, these practices are already showing tangible results. According to the Tourism Promotion Council, in 2023, 45% of hotels had environmental certifications, and the figure is expected to exceed 65% by 2025.

    Among the measures implemented are the use of renewable energy, which reduces electricity consumption by 25%; water management programs that reduce waste by 40%; and recycling and composting plans that have managed to reduce waste generation by up to 50%.

    The positive impact is also reflected in the local community. The adoption of sustainable tourism has driven job creation, training in eco-architecture, and the strengthening of sustainable gastronomy.

    “Sustainability not only protects nature, it also strengthens the social fabric,” Madariaga Barrilado emphasized.

    Thanks to these advances, Riviera Nayarit is positioning itself as a model to follow in Mexico and Latin America, demonstrating that the future of tourism depends on sustainability.

    Throughout his career, Daniel Madariaga has collaborated with various organizations and institutions, promoting environmental education and public awareness. His expertise lies in the intersection of environmental protection, urban development, and community well-being, with an emphasis on finding practical, community-driven solutions.