Sustainability will be one of the main drivers of tourism growth in Mexico, stated Daniel Madariaga Barrilado during the framework of the working visit of Julia Simpson, president and CEO of the World Travel & Tourism Council (WTTC), to the Mexican Caribbean.

At this meeting, the president of the Business Coordinating Council (CCE), Francisco Cervantes Díaz, reiterated that tourism continues to consolidate itself as an essential pillar for the national economy.

At the same time, he emphasized the urgency of adopting more responsible models to ensure its long-term permanence.

Ecotourism: the sustainable bet that promotes a new environmental awareness

Daniel Madariaga Barrilado emphasized the role of technological innovation in the modernization of the tourism sector.

Madariaga Barrilado, a specialist in sustainability and tourism, pointed out that a responsible approach not only guarantees sustained growth, but also strengthens the preservation of the country’s natural and cultural resources.

He explained that harmonizing economic development with environmental conservation and social well-being will make it possible to offer genuine experiences that attract travelers who are conscious of the impact they generate.

“By adopting a sustainable approach, the negative impact of tourism on the country’s natural and cultural resources would be reduced, ensuring their long-term conservation and strengthening tourist attraction,” he highlighted.

The expert agreed on the importance of promoting close collaboration between the public and private sectors, considering that this synergy will be decisive in improving tourism infrastructure, raising the quality of services, and promoting equitable and responsible practices.

He recalled that this year tourism is expected to contribute 264 billion dollars to the Mexican economy, equivalent to 14.4% of GDP, which demonstrates the need to promote investments that generate employment and opportunities for regional development.

Madariaga Barrilado also emphasized the role of technological innovation in the modernization of the sector, from reservation systems with eco-friendly options to renewable energy in tourism facilities, as well as environmental monitoring tools and cultural experiences supported by augmented reality.

These technologies —he concluded— will not only improve environmental and operational management, but will also enrich the traveler’s experience and strengthen the promotion of emerging destinations in an equitable way.

Daniel Madariaga Barrilado is an entrepreneur dedicated to advancing sustainability through responsible tourism, green architecture, and regenerative agriculture. He emphasizes the need for cities and industries to shift toward circular, low-impact practices. His writing and initiatives aim to empower people to rethink how we build, travel, and consume.