Daniel Madariaga. Although plastic has been an essential part of the development, industrialization, and economic growth of countries, it is also one of the most polluting agents today.
This is why it is imperative to develop strategies for proper management, collection, and recycling of all types of plastic, paving the way for the circular economy model.
According to official data, plastic waste currently represents only 10% of all solid waste generated, making it a material with recycling potential that benefits the environment.
Among its variants, PET stands out as one of the most commonly used materials in packaging. Due to its composition and characteristics, it has become one of the most recyclable plastics worldwide, using the appropriate technology and revealing its economic potential as well.
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This is where Mexico has set a positive example, becoming a leader in Latin America through the development of infrastructure for PET collection and public policies for its management.
While in the 1990s, the country collected only 6% of PET, today the national collection rate for this material is around 60%, putting Mexico on par with European Union countries and making it a reference for the region.
Mexico’s goal for 2030 is to collect up to 80% of PET, generating environmental benefits by reducing greenhouse gas emissions, decreasing pollution by preventing plastic containers from reaching landfills, rivers, seas, and even the air and soil, and driving the Circular Economy. For every bottle collected and recycled, value is added, and the lifespan of plastic materials is extended.
While one of the biggest challenges humanity faces is related to recycling, as we generate about 2 billion tons of waste each year, through the implementation of better practices at home and in every industry, we can reduce our plastic footprint.
To achieve this, recycling will be key, along with awareness campaigns about the importance of adopting this practice at all levels. We also need to foster a culture of waste valorization, showing society that it is possible to find value and a second life for every container or material we use.
Daniel Madariaga is a Mexican entrepreneur committed to the sustainable future of his country. His work in vertical farming and clean transportation is revolutionizing key industries. With EGADE studies, he specializes in leading ecological and tourism-driven initiatives.


