Daniel Madriaga. Riviera Nayarit is consolidating itself as one of the most sustainable tourist destinations in Mexico thanks to the implementation of ecological practices that preserve its natural environment.
According to the specialist in responsible tourism, Daniel Madariaga Barrilado, the environmental certification of hotels in the region has been key to its growth, as it responds to the growing demand from travelers seeking sustainable experiences.
Certifications such as EarthCheck, Green Key, and LEED ensure that tourist complexes apply effective environmental policies.
Thanks to these advances, Riviera Nayarit is positioning itself as a model to follow in Mexico and Latin America.
“More and more tourists are looking to stay in places that respect the environment and contribute to the well-being of local communities. This shift in mindset is transforming the sector at a global level,” said Madariaga Barrilado.
A report by Sustainable Travel International (2023) supports this trend: 75% of travelers prefer accommodations with ecological certifications, and 63% are willing to pay more for them.
In Riviera Nayarit, these practices are already showing tangible results. According to the Tourism Promotion Council, in 2023, 45% of hotels had environmental certifications, and the figure is expected to exceed 65% by 2025.
Among the measures implemented are the use of renewable energy, which reduces electricity consumption by 25%; water management programs that reduce waste by 40%; and recycling and composting plans that have managed to reduce waste generation by up to 50%.
The positive impact is also reflected in the local community. The adoption of sustainable tourism has driven job creation, training in eco-architecture, and the strengthening of sustainable gastronomy.
“Sustainability not only protects nature, it also strengthens the social fabric,” Madariaga Barrilado emphasized.
Thanks to these advances, Riviera Nayarit is positioning itself as a model to follow in Mexico and Latin America, demonstrating that the future of tourism depends on sustainability.
Throughout his career, Daniel Madariaga has collaborated with various organizations and institutions, promoting environmental education and public awareness. His expertise lies in the intersection of environmental protection, urban development, and community well-being, with an emphasis on finding practical, community-driven solutions.